Monday, March 2, 2015

Engagement on news websites higher with direct access


When it comes to users directly accessing popular news and information websites and not arriving there via a search engine or social media, time spent on average monthly minutes per visit varies, as do the average number of pages visited and average monthly visits.

When directly accessed, the average monthly minutes per visit to the BBC’s website is 2 minutes and 12 seconds, including 13 pages per visitor and 6.8 visits per month.

Engagement is higher on Buzzfeed, Fox News, The New York Times and the Blaze, with average monthly visits at 5:36, 9:06, 9:24 and 6:12, respectively. The average monthly pages are the highest for Fox News, at 29 page views per visitor per visit, followed by the Blaze, at 21.7 monthly pages per visit. Fox News garners the highest average monthly visits, at 11.1 visits per month on average, compared to CNN at 8.7 visits and the BBC at 6.8 visits, according to comScore.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Direct website visits more frequent than those from search and Facebook referrals



According to an engagement study by Pew and comScore, website visitors who go to websites directly visit far more often than those from Facebook and search engines and direct access to Facebook. When arriving to a website directly, visitors come 10.9 times a month on average, and 3.1 times from search engine referrals and 2.9 times from Facebook referrals.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Time spent on digital devices is just one measure of engagement


Time spent on digital devices is just one measure of engagement. According to comScore, the number of minutes spent on digital media, including smartphones, tablets and desktops, have surged from 2010 to 2013 in the United States. While desktop use has only crept up slightly, from 405 billion to 477 billion minutes per month in 2010 and 2013, respectively, the billions of minutes spent on tablets and smartphones have risen sharply.

From 2010 to 2013, comScore reports that smartphone use has skyrocketed from 83 billion minutes to 381 billion minutes, a 359 percent increase. Tablets were introduced in 2010, but the amount of minutes spent in 2013 was 112 billion, outstripping smartphone use in 2010 by 35 percent.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

PCs are most popular device for U.S. video viewing



Laptop and desktop PCs remain the most popular devices on which to view original digital video, growing from 69 percent to 72 percent of monthly users in the United States, according to the Gfk and IAB video study in 2014. However, video access on a variety of other devices is growing rapidly. From 2013 to 2014, Internet connected television access of video has grown 21 percent, from 27 percent to 48 percent, while smartphone access has surged 20 percent, from 26 percent to 46 percent, and tablet access has grown 18 percent, from 23 percent to 41 percent.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Tuesday, February 24, 2015

Time spent increases if access to website is direct


While referrals from Facebook and other sites outpace direct visits to news websites, the engagement factor is much higher for direct visitors, according to a study by comScore and Pew.  Facebook sends half of all Buzzfeed’s visits, while direct visits account for one-fourth of the site’s visits. However, the number of minutes spent by direct users is more than double that of referred visitors, while the number of pages per visitor for direct access is six times that of referred visitors. The number of visits per month is more than double for direct access users as well.

Meanwhile, Yahoo! has a similar story, but not as dramatic. Direct visitors outpace referred visitors two to one in minutes per visit, while pages per visitor and number of visits per month is more than double with direct access users.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Instagram, Reddit are fastest growing social media



Instagram has the fastest growing social network membership in the world by far, surging 23 percent between Q2 2013 and Q4 2013, with an estimated 90.8 million users. Following Instagram for the fastest growing social media sites are content sharing site Reddit, 13 percent; career networking site LinkedIn, 9 percent; Chinese multi-blogging site Sina Weibo, 9 percent (outside of China); and corporate social media company Yammer, 8 percent, according to GWI.

GWI did not include China in the social media in part of the study. “The global charts featured in this report exclude data for China; this is due to the sheer scale of the Chinese market, which can distort global figures, as well as the widespread usage of Virtual Private Networks (VPNs) and Proxy Servers within the country – a trend which makes it difficult to display social networking data in a way which is comparable with other markets,” the market research firm explained.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Thursday, February 19, 2015

UK Twitter uses surging: Study


Twitter use and penetration is set to surge in the UK, according to eMarketer. Year-over-year, double-digit growth will continue through this year, followed by slow and steady growth until 2018. The number of UK Twitter users is expected to nearly double from 2012 to 2018, from 8.9 million to 17.1 million, according to eMarketer.

Almost half (47.1 percent) of social network users will use Twitter from any device at least once per month by 2018, from less than one-third (30.9 percent) in 2012.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

The Millennials social media opportunity



Targeting the Millennials generation is the next big opportunity for media companies. As targeting audiences becomes more ubiquitous across digital media channels, media companies are identifying targeting strategies in order to build audiences now and for the future. One such target is the largest and most economically powerful generational group: the Millennials. In 2015, Millennials, otherwise known as Generation Y or echo boomers, are ages 20 to 36.

The most powerful ways to reach Millennials are through social media, and through digital media with strong social media components. However, it is imperative that publishers speak to the millennial audience in a profoundly different way than older generational groups.

Millennials have a much different view on the credibility of news coverage compared to older generations. According to a 2013 study by Telefonica and the Financial Times, Millennials are three or four times more likely to identify the Internet and social media news sources as more credible than printed newspapers and magazines, depending on the region of the world where they live. Further, Millennials were two or three times more likely to identify Internet and social media news sources as more credible than television news sources, according to the study.

Millennials’ media consumption patterns have been studied as early as 2006, when Pew researchers Lee Rainie and John Horrigan published “When Facing Tough Decision, 60 Million Americans Now Seek the Internet’s Help: The Internet’s Growing Role in Life’s Major Moments.”

“Compared to their elders, they are more likely to turn to digital media first when researching a topic for school or personal use, to read news on the Internet than in a printed newspaper; and to use online social network tools to meet friends and to find information. In other words, the primary sources of information in their world are often (although not exclusively) digital, which is quite different from any generation prior,” the research explains.


The early Pew research suggests the digital native mindset of Millennials has had a deep impact on perceptions of news credibility. “As the first generation to grow up with interactive digital media, Millennials are comfortable with collaborating and sharing information, and do so “in ways that allow them to act quickly and without top-down direction.”

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org