Saturday, December 6, 2014

Advertising, subscription represent most of news revenues in U.S.: Pew


Advertising continues to be the No. 1 revenue source for news in the United States, driving 69 percent of the revenue in 2014, while 24 percent comes from circulation and audience revenue, 1 percent from philanthropy and investment, and 7 percent from other sources, according to Pew.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org 

Fox News revenues surge, while CNN and MSNBC stagnate in U.S.: Pew


Fox News Channel, the conservative-leaning cable channel owned by Rupert Murdoch’s News Corporation, is winning the cable advertising revenues wars, compared to its international rival, CNN, and national competitor, MSNBC. Fox News largely credits its advertising success with its expanding audience. Fox is known for its anti-Obama and anti-Democrat stance, which appeals to a large group of Republican and other conservative Americans.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

U.S. Internet users favor ad-supported content over paid content: Study


Zogby Analytics probed U.S. Internet users about content payment models in its “Digital Advertising Alliance Study 2013,” and determined that while people want access to content, they are often not willing to pay for it. Almost 64 percent of respondents said free content was extremely important to the overall value of the Internet, while 28.6 percent said it was somewhat important.

When faced with having to pay for content, the U.S. respondents overwhelmingly favored ad-supported content, with 75.4 percent saying so. Meanwhile, 9.3 percent said they would rather pay for ad-free content, and 8.1 percent would prefer neither advertising nor paid content.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Converting non-paying readers to subscribers

For more than a decade, news publishers and magazines have searched for the quintessential strategy to transition non-paying readers into paying subscribers. The road has been fraught with missteps, disasters and strategy reversals.

Hard paywalls cut off as much as 95 percent of traffic to websites, rendering them unread and unattractive to advertisers.  Soft paywalls may not result in enough revenue to be worthwhile. The majority of readers vowed never to pay for content.

However, the experimentation is paying off, and many media companies around the world are finally getting traction by implementing their paywall strategies, be they hard, soft, hybrid or membership models. At some media companies, such as the Financial Times, digital subscriptions now exceed that of the newspaper.

According to a growing number of studies, including PriceWaterhouseCoopers Global Entertainment and Media Outlook 2014, and Reuters Institute’s Digital News Report 2014, the present and future of paid content is looking positive.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Friday, November 21, 2014

Study illuminates how journalists use digital media

The sixth annual Oriella Digital Journalism study, published in 2013, surveyed 500 journalists in 14 countries – Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the United Kingdom and the United States – to understand how they use digital media in their daily work.

The survey chronicles how journalists verify and source stories, approach the content development of their stories, trust in some sources more than others, and use social media like Facebook and Twitter for both their work and personal lives.

Story verification and sourcing has shifted online through popular blogs and microblogs; however, offline industry insiders and wire services continue to be the top, go-to targets for story sourcing and verification, according to the study.  “Unfamiliar” blogs and microblogs are the only category of growth for these journalistic processes, showing that journalists are looking to experts on these social media for verification and information for their stories.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org

B-to-B media executives top list of survey respondents


The Econsultancy Media Growth Study by the Jordan, Edmiston Group draws hundreds of media executive respondents each year, mainly from business-to-business and business-to-consumer media houses, followed by marketing services and technology, online media and technology sectors.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org

Unreasonable expectations top reason for derailing product development: Study


What derails product development projects?  According to 53 percent of the 2014 Media Growth Study’s respondents, the most popular reason is that there are unreasonable expectations early in the development cycle of a product. This is followed by 44 percent saying there is insufficient investment in user experience; 41 percent reporting insufficient investment in technology development or purchase; and 29 percent saying they believe there is insufficient investment in skills and training.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org

Senior management, customer requests are top product sources: Study


Fewer than one in three of the respondent companies have innovation programs with purview over the development of new products, according to the Econsultancy study. “Those that do [have defined innovation programs] report significant benefits in interviews and open responses, most notably that the practice puts an emphasis on high margin or high value products that other sources don’t.”

For the companies without defined innovation programs, key product development ideas mostly come from senior management (80 percent), customer requests (72 percent), the sales and marketing team (62 percent) and competitors (56 percent).

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org