The monthly magazine is written in Chinese and distributed in Beijing, Shanghai, Hong Kong and other large cities. It contains articles, photos and illustrations from the weekly Science Times section of The Times, as well as news on health, education and technology from The Times and NYTimes.com. The magazine will also include some local Chinese content, which The Times will approve of, as it will have editorial control over the publication.
The glossy is launching with a circulation of 20,000 copies and a cover price of US$5. It is currently available on newsstands, and will also be available by subscription in the future.
It is not surprising that the newspaper will stay away from hot button topics like politics or world affairs, as The Times has been censored in China in the past.
Image: Chun Chen's Flickr photostream